The credential ladder

Three tracks. One bar.

The Certified GTM Engineer ladder recognizes work at three scopes of decision. You pick the goal; we verify the level. Certification is in build now, and the founding cohort is forming.

Owns: What should I build?

Workflow Builder

Turns briefs into working systems: enrichment flows, outbound engines, CRM automations. The execution backbone of every GTM team.

What it tells an employer: An employer reading this badge knows you ship reliable systems from a spec, fast, without hand-holding.

Verified through practical assessments: build from a real brief, review a flawed workflow, and walk us through your decisions.

Owns: How should I build it?

Systems Integrator

Architects the whole machine: tool selection, data flow between systems, failure modes, and what breaks at scale.

What it tells an employer: This badge says you can own the how: when systems fight each other, you are the person teams call.

Verified through system-design challenges: diagnose a broken multi-tool stack, redesign it, and defend the migration order.

Owns: Should we build it?

Revenue ArchitectPanel reviewed

Owns revenue outcomes and the decisions behind them: what to build, what to kill, and why.

What it tells an employer: The scarcest mark on the platform. It tells an employer this person can be trusted with the roadmap, not just the build.

No self-serve path. Reviewed by a founder panel with a dossier of real work, verified experience, mentorship, and a live defense.

Every track is respected work at a different scope of decision, and compensation grows with scope: public postings for these roles ran $127K to $250K in January 2026. Assessments are scored against rubrics by humans. AI tools are allowed in assessments because using them well is part of the job; the recorded walkthrough at the end is all you.

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