The credential

Certified GTM Engineer

A verified mark that you can do the work: not a course completion, not a quiz score, but real GTM engineering assessed by people who do it. Certification is in build now, and the founding cohort gets assessed first.

How verification works

Real work, not trivia

Two to three scenarios drawn from actual GTM engineering: build from a brief, diagnose a broken system, defend a tradeoff. Around 75 to 90 minutes, async, on your schedule.

Your real toolkit, including AI

Use the agents and AI tools you'd use on the job. You'll record a short walkthrough of your decisions, because the judgment is what we're verifying.

Humans decide

Scoring is anchored to worked-example rubrics and every pass/fail call is made by a person. Every candidate gets substantive feedback, whichever way it goes.

Free for practitioners

Candidates never pay for assessment or certification. Not now, not later. The credential only works if the bar, not a paywall, is what's scarce.

Built for the agent era

Hiring decisions increasingly happen inside AI agents: screening, shortlists, diligence. So this credential is being built to be checked by machines as well as people. Every certification will carry a public credential ID that any person, recruiting system, or AI agent can verify in one call: who holds it, which track, who attested it, and when. Verification will always be free.

Verified by humans. Queryable by agents.

The verification registry and API are shipping soon.

Pick your track

The credential recognizes work at three scopes of decision. Read the full breakdown on the tracks page.

Owns: What should I build?

Workflow Builder

Turns briefs into working systems: enrichment flows, outbound engines, CRM automations. The execution backbone of every GTM team.

What it tells an employer: An employer reading this badge knows you ship reliable systems from a spec, fast, without hand-holding.

Verified through practical assessments: build from a real brief, review a flawed workflow, and walk us through your decisions.

Owns: How should I build it?

Systems Integrator

Architects the whole machine: tool selection, data flow between systems, failure modes, and what breaks at scale.

What it tells an employer: This badge says you can own the how: when systems fight each other, you are the person teams call.

Verified through system-design challenges: diagnose a broken multi-tool stack, redesign it, and defend the migration order.

Owns: Should we build it?

Revenue ArchitectPanel reviewed

Owns revenue outcomes and the decisions behind them: what to build, what to kill, and why.

What it tells an employer: The scarcest mark on the platform. It tells an employer this person can be trusted with the roadmap, not just the build.

No self-serve path. Reviewed by a founder panel with a dossier of real work, verified experience, mentorship, and a live defense.

Every track is respected work at a different scope of decision, and compensation grows with scope: public postings for these roles ran $127K to $250K in January 2026. Assessments are scored against rubrics by humans. AI tools are allowed in assessments because using them well is part of the job; the recorded walkthrough at the end is all you.

Join the founding cohort

Waitlist members are first in line when assessments open, and founding-cohort feedback shapes the rubrics everyone after them is scored on.

Don’t want to wait for certification? You can join the talent network now. Any email works, and candidates never pay.

Questions from candidates

Does HighFives cost me anything?

No. Never. Not for assessment, not for certification, not for placement, not for listing. The education is free, the community is free, the credential is free. A certifying body that charges candidates has a conflict of interest, so we built the whole model on the other side: companies pay when they hire.

What is the process, end to end?

Apply with any email; it takes about five minutes. You get a personal link to build your profile at your own pace. A named person on our team reviews it and we reply either way. Then we interview you: a real conversation about systems you have run, not a quiz. If we attest your track, your profile goes live and you get a permanent public credential.

I am between roles and only have a personal email. Can I still join?

Yes. Any email address works, personal included, whether you are joining as talent or browsing as a company. You never need a work email to use HighFives.

What are the tracks, and which one am I?

Three roles, deliberately never tiers: Workflow Builder (what should I build?), Systems Integrator (how should I build it?), and Revenue Architect (should we build it at all?). A great Workflow Builder is not a junior Revenue Architect, the same way a great sous chef is not a failed restaurateur. Our scope questions route you; you do not have to guess.

What do I actually get when I am verified?

A permanent credential with a public ID, like HF-SI-2026-K7Q2, at a public URL you can put on LinkedIn, in a signature, on a resume. It is machine-verifiable: any person, recruiting system, or AI agent can confirm it in one free API call, forever. It can expire or be revoked, but its facts can never be quietly edited.

Who sees my information?

Nothing about you renders publicly until a human has reviewed your profile and published it. Your email address is never shown to companies. Until you are published, your profile is only reachable by the private link in your hands.

How will assessments work?

When assessments open: 75 to 90 minutes of real work, async, on your schedule. AI tools are explicitly allowed, because using agents well is the skill we are verifying. AI helps pre-score against rubrics, but a human makes every pass or fail decision, and every candidate gets substantive feedback either way.