Lessons for GTM engineers

Short, focused lessons on the craft of go-to-market engineering. Each one maps to a track on the Certified GTM Engineer ladder. More are on the way as the founding cohort forms.

• Workflow Builder6 min

  What is a GTM Engineer?

  A short orientation to the go-to-market engineer role: what the work is, where it sits between marketing, sales, and operations, and why the discipline is emerging now.